How I generated over first 100 sales for a newly launched brand
By site optimization and other tweaks, I managed to generate well over 100 sales quite comfortably with test campaigns for a newly launched brand, Theracharge.
What i did
Page optimization: Before starting the funnel, I optimized the page completely with new product images, videos and added testimonials to build trust factors.
- The initial 15 days were allocated to find the right audience type by driving traffic to the site to view content. Then I set up a simple 3 stage funnel.
- The 1st funnel was set up for a conversion campaign with objectives such as finding audience type, view content, add to cart and initiate checkouts as primary goals.
- The 2nd stage was an engagement funnel, where I retargeted an engaged audience to create conversion.
- The last 3rd stage was aimed towards creating urgency and conversion by providing limited period offers.